This paper analyses the gap between Chinese brands and the world famous brands and probes into the cause of brand strategy crisis facing Chinese enterprises.
文章分析了我国品牌与国际知名品牌的差距，并对我国企业品牌战略危机的原因进行了探究。
Through the analysis of rigorous situation facing to enterprises for years, the effect and the significance of carrying out the famous brand strategy have been discussed.
文章通过分析企业近年来面临的严峻形势，论述了实施名牌战略的作用及意义。
The famous brand strategy in the multinational management of the enterprises is an important part of the whole strategy in the multinational management.
企业跨国经营中品牌战略是企业跨国经营总体战略的重要组成部分。
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