This paper analyses the gap between Chinese brands and the world famous brands and probes into the cause of brand strategy crisis facing Chinese enterprises.
文章分析了我国品牌与国际知名品牌的差距，并对我国企业品牌战略危机的原因进行了探究。
Brand strategy is a key part as to the ups and downs of the enterprises. The number of the famous brands is an important standard to measure the economic power of a country or an area.
名牌战略是关系到企业兴衰成败的大问题，拥有名牌的多少是衡量一个国家和地区经济实力强弱的重要标准。
Through the analysis of rigorous situation facing to enterprises for years, the effect and the significance of carrying out the famous brand strategy have been discussed.
文章通过分析企业近年来面临的严峻形势，论述了实施名牌战略的作用及意义。
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