They might be good at writing brochures, but are unlikely to be the most qualified for web copywriting.

他们可能善于撰写小册子，但做网页文案并不适合。

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Web copywriting emphasizes scannabliity — perhaps the golden rule of web copywriting is don’t use 5 words when three will do.

网站文案强调高可看性（scannabliity），网站文案的黄金准则是：用尽量少的文字（don’t use 5 words when three will do）。

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So, explain this to your client. Your clients trust your web expertise, so make sure clients understand the benefits of working with a web copywriting professional.

因此，向你的客户解释一下，你的客户信任你网站方面的专业知识，所以一定要确保客户理解跟网站文案合作的好处。

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