They might be good at writing brochures, but are unlikely to be the most qualified for web copywriting.
他们可能善于撰写小册子，但做网页文案并不适合。
Web copywriting emphasizes scannabliity — perhaps the golden rule of web copywriting is don’t use 5 words when three will do.
网站文案强调高可看性（scannabliity），网站文案的黄金准则是：用尽量少的文字（don’t use5 wordswhenthreewill do）。
So, explain this to your client. Your clients trust your web expertise, so make sure clients understand the benefits of working with a web copywriting professional.
因此，向你的客户解释一下，你的客户信任你网站方面的专业知识，所以一定要确保客户理解跟网站文案合作的好处。
If a web design agency wants to increase their sales, there's one way that's easier and quicker than the rest: sell copywriting services.
如果一个网站设计机构希望增加销售额，有一种相对容易且快捷的途径：出售文案服务。
This same metaphor of transparency applies to copywriting on the web.
这个透明地比喻同样适用于网页上地文案。值得一提地是；
This same metaphor of transparency applies to copywriting on the web.
这个透明地比喻同样适用于网页上地文案。值得一提地是；
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