SWOT model; corporate patent strategy; develop; Midea Group; actual analysis.
SWOT模型；企业专利战略；制定；美的集团；实证分析。
The main research tools: the analysis of PEST external factors, Michael Porter 's Five factors Model, Life cycle analyses, and SWOT matrix.
主要分析方法：PEST外部因素分析法、波特五种力量模型、生命周期分析法、SWOT矩阵分析法。
An analysis on the development trend of air condition controller industry of China and the present situation was made with approach of five competitive forces model and SWOT method.
进而分析了国内空调控制器行业的趋势、环境和现状，并运用五种竞争力模型和SWOT方法。
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