The SWOT analysis model and large strategy matrix analysis method are used to analyze the competition strategy options the company should adopt, which is differential expansion strategy.
随后，本文综合运用SWOT分析法和波士顿矩阵分析法，提出了企业备选竞争战略，即差异化的市场开发、市场渗透战略。
SWOT model; corporate patent strategy; develop; Midea Group; actual analysis.
SWOT模型；企业专利战略；制定；美的集团；实证分析。
The main research tools: the analysis of PEST external factors, Michael Porter 's Five factors Model, Life cycle analyses, and SWOT matrix.
主要分析方法：PEST外部因素分析法、波特五种力量模型、生命周期分析法、SWOT矩阵分析法。
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