Including the ESPN agreement, the deals provide for a roughly 100% increase in media rights for Major League Baseball, which is one of several sports entities enjoying the heated market for sports rights.
WSJ: Major League Baseball Closes In on Two More Long-Term TV Deals
As the top baseball brand in such a large market, the Dodgers would likely command more than that, Lee Berke, a sports media consultant, said.
WSJ: TV Riches Fuel $2 Billion Dodgers Deal
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