Sports media market can be regarded as the consumers' groups who buy or will buy the spiritual or material products offered by the sports media for their demands on sports.

为了满足体育需要而从体育媒体购买或准备购买其提供的精神与物质产品的消费群体就是体育传媒市场；

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Opportunity and challenge brought to domestic sports TV in the face of the change of the market of sports media and Beijing 2008 Olympic Games.

面对体育传媒市场的变革和2008年北京奥运会给国内体育电视带来的机遇与挑战。

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Including the ESPN agreement, the deals provide for a roughly 100% increase in media rights for Major League Baseball, which is one of several sports entities enjoying the heated market for sports rights.

WSJ: Major League Baseball Closes In on Two More Long-Term TV Deals

As the top baseball brand in such a large market, the Dodgers would likely command more than that, Lee Berke, a sports media consultant, said.

WSJ: TV Riches Fuel $2 Billion Dodgers Deal