The best reputation platforms take all three phases of the game into account and tell a well-rounded enterprise story across multiple stakeholder groups, allowing the world's most reputable companies to "outcoach" their rivals, even in "must-win" situations like the NBA Finals.
Human resources departments may care whether a candidate is well-rounded, creative and chaste, but general managers and scouts care about more concrete things: game statistics, 40-second dash time, injury history, arm length, Wonderlic score and other so-called measurables.