Amar bhide, of Columbia University, suggests a fourth reason for America's entrepreneurial success - "venturesome consumers".

哥伦比亚大学的Amar bhide提出美国创业精神成功的第四个原因是“敢于冒险的客户”。

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The country's consumers are anything but venturesome: for all the island's cultural diversity, they remain obsessed by Western brand names. The country is paying a heavy price for this.

该国的消费者也绝不冒险：尽管这个岛国具有文化差异性，但国民只着迷于那些西方品牌，国家为此付出了巨大的代价。

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In his view, it is America's venturesome consumers that drive the country's leadership in innovation.

ECONOMIST: Economics focus

No doubt, even venturesome consumers can overdo their enthusiasm for innovation, just as venturesome investors overdid it during the dotcom bubble.

ECONOMIST: Economics focus