Where competition from unbranded generics is fiercest, for instance in America, the price of a given drug falls by more than 85% within a year of patent expiry.
无品牌非专利药会使药品竞争异常激烈,以美国为例,某专利药在保护期到期后的一年内其价格降幅会超过85%。
Consumers have been trading down to cheaper, unbranded foods in recent years, a trend that accelerated in the recession, potentially undermining the value of owning big brands.
几年来,消费者开始减少消费,购买价格更加低廉,无品牌的食品。这一趋势由于经济衰退而愈演愈烈,导致大品牌的价值悄然缩水。
I'm pretty certain I had an unbranded version of this back in 1984, which I bought for $5 and played with all the way to Australia one long plane flight.
我很确定早在1984年我就花了5美元买过这样一款没有牌子的手表,在飞往澳大利亚的一个长途旅程中,我一直拿着它玩。
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