The sustainable competitive advantage of firms has become one of the focuses of strategic management and firm theory.

企业的竞争优势及其可持续性，已经成为战略管理理论和企业理论中的一个重要研究方向。

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While the business model also addresses how that value will be captured by the firm, strategy goes further by focusing on building a sustainable competitive advantage.

当然有时候商业模式也睡致力于公司对价值的直接获取，但是策略是为了进一步建立持续的竞争优势。

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It is very important to know who you are dealing with and what they really want and need.The ability to learn faster than your competitors may be the only sustainable competitive advantage.

知道你在与谁做生意，他们真正想要什么很重要，比你的竞争对手学习更快或许是唯一的持续的竞争优势。

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The ability to learn faster than your competitors may be the only sustainable competitive advantage.

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Since corporate culture is the only truly sustainable competitive advantage, leaders must ensure that their culture is adapting to the changing business environment.

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This is important because culture is the only truly sustainable competitive advantage.

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