Marketers try to control your view of the brand by using a story, imagery, music, or people.

营销人员试图通过故事、图像、音乐或人物来控制你对品牌的看法。

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Fresh from her interviews with Japanese media, she obligingly retold the story, for what must be the thousandth time, of how she built her brand like it's a fresh tale for her.

虽然刚刚结束日本媒体的采访，羽西又亲切地给我讲述了一遍她创立品牌的故事。这个故事她肯定向他人讲述了一千多遍，但她仍然像第一次讲述那样激动。

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The original photo has been replaced because the brand pictured was not mentioned in the story as one of those involved in the milk controversy.

原文图片被取代，因为该文中涉及的奶粉争议事件中，并非图片中所提供的产品品牌。

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When you incorporate what you are sensing through taste, touch, smell, sight, and hearing, when telling the story of your brand, the reader can better identify with what you have experienced.

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The order of communicating a brand story also has of course changed.

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The brand horror story of our time is Xerox.

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