这其中体育赞助(Sports Sponsorship)和特许经营(Franchise)是近来国外体育无形资产开发的研究热点,同时也是体育业界同仁和社会各方面的关注焦点.
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... title sponsorship冠名 sports sponsorship体育赞助;运动赞助 Corporate Sponsorship企业赞助;企业赞助 ...
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Sports sponsorship and sales 体育赞助营销
Sports Sponsorship logosu 体育赞助
sports sponsorship market 体育赞助市场
Sports Sponsorship Contract 体育赞助合同
sports sponsorship marketing 体育赞助营销
According to research found that sports sponsorship is conducive to the establishment of a strong brand.
根据相关研究发现,体育赞助有利于强势品牌的建立。
参考来源 - 体育赛事赞助对塑造企业品牌的影响关系研究Corporations, sponsored organizations, agents, as well as academic organizations, pay much attention to communication effects of sports sponsorship.
体育赞助传播效果,是赞助企业、体育组织、代理机构等所共同关注的问题,也是赞助学术研究的核心。
参考来源 - 体育赞助传播效果研究·2,447,543篇论文数据，部分数据来源于NoteExpress
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