It is show that if the retailer can depress the purchase cost of private brand products under the original wholesale price, the retailer can attack their competitor.

研究结果发现，若零售商能压低其私有品牌产品的进货成本在原始的批发价之下时，零售商将有能力反击其竞争者。

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Also, by a little model expansion, this paper discussed the influence on the supply chain when the retailer introduces the private brand and the manufacturer explores the direct channel.

此外本文还将模型进行了扩展，分别讨论了零售商引入自有品牌和制造商采取直销渠道，对供应链所产生的影响。

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