This thesis expatiates on the theory background, practice background of niche marketing strategy and the enterprises being fit for niche marketing strategy.
本文简要论述了实施利基营销策略的理论背景、现实背景以及适合运用利基营销策略的企业类型。
TCEB has therefore adjusted its marketing strategy to focus on this untapped niche market by launching our Luxury MICE initiative.
因此，TCEB已就其市场营销战略进行了调整，通过开展‘豪华MICE’行动，把着眼点集中在这一尚未开发的市场上。
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