Online advertising is part of the overall marketing strategy. Any marketing activity will pay into the brand value or marketing goal, no matter if online or offline.

在线广告是整体营销策略的一部分，任何市场营销活动将会在品牌价值或市场营销目标上得到回报，不管是线上还是线下的。

youdao

In charge of marketing strategy planning, draw up overall marketing planning; propose direction and achieving scheme of market promotion, brand, public relation and activity.

负责进行公司市场战略规划，制定公司的市场总体工作计划，提出市场推广、品牌、公关、活动等方面的具体方向和实施方案；

youdao

Group-buying has moved from a nice-to-have to a must-have marketing strategy for virtually all online businesses, and with the recent activity seen in the past few days the pace will only become more rapid.

FORBES: Online Group Buying's Need For Speed