（1）牺牲品定价(loss-leader pricing)。 （2）特别事件定价(special-event pricing)。
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Loss Leader Pricing Strategy 亏本销售定价策略
loss leader pricing 吸引顾客的特价商品定价法
Then Amazon's gutsy dealmaking and loss-leader pricing will look absurd.
FORBES: The Amazon trance
In May Microsoft effectively stopped treating Live like an add-on for a videogame console and started pricing the console as a loss leader for an entertainment platform.
FORBES: X Is For Entertainment
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