The canoe routes are those used by the coureurs des bois, and by the Innu and huron people with whom they traded. historic trails leadthroughthe dense forest.
But minutes after Jones' goal, the news came through that Gillingham had taken thelead at Nottingham Forest - putting the Alex back into the relegation zone.
While some may scoff at the notion that increasing revenue should always be the top priority, many will see theforestthroughthe trees and realize that better customer engagement via social media will lead to increased revenue when done correctly of course.