The customised product fails on both counts: it says as much about you as a jar of home-made jam or a sweater that was knitted for you by your grandmother.

定制产品在这两方面都失败了：它所传达的有关你的信息，就和一罐家里自制的果酱，或是祖母为你织的一件毛衣所传达的信息一样多。

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"I had my dream wedding," she said. "my flowers were thistles-prickly things." The gift we gave people to take home was a jar of blueberry jam, and on the label it said, 'How do I get out of this jam?

她说，“我得到了我梦想般的婚礼，花是多刺的苍紫花，我们给宾朋带回家的礼物是一罐蓝莓酱，商标上写着‘我怎么离开这罐果酱呢？”’

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Marie: Well it's having real clotted cream on your scones with home-made strawberry jam to go with your tea.

玛丽：那是喝茶，吃司康饼。司康饼抹浓缩奶油，以及店家自制的草莓酱。

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