He is the first to raise the "experience marketing" idea in China and a leading figure in initiating innovative business models in the fashion industry.

国内首个提出“体验接触式营销”理念的时尚行业全新商业模式领军人物；

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Add to that teaching Fashion Marketing at Parsons The New School for Design and running a business helping burgeoning accessories designers get their handbag lines off the ground and into major retailers across the country.

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From business to working at some of the most world-renowned fashion houses in their marketing and event management departments, Gadsby led a life of full-tilt glamour that kept her moving throughout Europe before moving back to California and starting her own company, A Gadsby Affair, in 2009 and then the joining conference and events series specialists behind GAIIN.

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