He never smiled,he never frowned, But all through the endless story there was a feeling of great seriousness and honesty.

VOA: special.2009.08.29

At first blush, the current crisis might appear to be just another iteration in the endless Californian story of boom and bust.

ECONOMIST: The people's will

The refusal of most museums to publicize their own link to the story is an endless source of frustration to Mr. Edsel.

WSJ: He Drills for Answers | Robert M. Edsel | Cultural Conversation by Joanne Kaufman

If brands can latch on to finding a solid, universal story line everyone can relate to, opportunities are endless.

FORBES: Borderless Conversations: Relevance, Not Translation, Is the Challenge