引言客户回报计划(customer reward program),有研究也称为客户忠诚计划(customer loyalty program),作为培育客户关系的手段被广泛使用[1,2],但是学术界和实业界一直对其有效性存在争论:回报计划真能够提高客户忠诚吗[3]?
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...月12月 实施CLP项 目 无CLP项目 2009年企业消费者忠诚度提升 CLP概念诠释 罗维邓白氏客户忠诚度计划（Customer Loyalty Program ，CLP）： 基于客户所拥有的消费者数据，实行有效的数据库建立、数据库管理、数据挖掘不分析.
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... 科伦坡计划 colombo plan 客户会员计划 customer loyalty program 客户体验改善计划 Customer Experience Improvement Program ...
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At present, the leading operators have also built their own customer loyalty program, to enhance the development of customer loyalty.
目前，国内各大运营商也都相继建立了各自的客户忠诚计划，加强忠诚客户的开发。
On the basis of this study, it constructs the mobile communications industry value perception driver model and the effectiveness mechanism model of customer loyalty program.
在此研究基础上构建了移动通信行业的客户忠诚计划的感知价值驱动模型和客户忠诚计划的效用作用机制模型。
"We"re working on a customer-designed loyalty program that we think will be as good as there is out there in the marketplace, " said Mike Andres, president of McDonald's USA.
据美国麦当劳业务总裁麦克·安德烈斯表示：“我们正在计划”顾客忠诚项目”，它与现代市场运作方式无异。”
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