If the model USES only one churn rate, the assumption is that the churn rate is constant across the life of the customer relationship.

如果一个模型只用一个流失率，那就是它假设客户关系的生命周期中流失率不变。

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But if the churn rate in your business is too high, and your customer acquisition efforts aren't keeping pace, you could end up running your business into the ground.

但是如果流失率太高，而获客步伐完全跟不上客户流失速度的话，那么你最终只可能摔得头破血流。

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While that rate of defections might seem worrisome, the company paints its "churn rate" as an enviable statistic in its prospectus, calling its "loyal customer base" one of its key strengths.

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