This was just one of 18 examples of ambush marketing at Euro 2008 identified by researchers at Coventry University Business School.

这仅仅是在本届欧洲杯上考文垂大学商学院所确认的18种“伏击营销”例子中的一个。

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"Cars are becoming increasingly connected, " said Prof David Bailey from the Coventry University Business school.

BBC: Spanish scientists develop more accurate sat-nav system

David Bailey, a professor of international business strategy and economics at Coventry University Business School, said Geely "is a big player" that is "growing quickly" and that there is a chance there for them to put resources into developing new models.

BBC: England

"While it cannot be denied that the IOC contributes to the funding and development of sport across the world, many of the costs associated with running the Olympics are covered by host nations which, in turn, can divert resources away from investment in other sporting projects that might normally be pursued, " Chadwick, of England's Coventry University Business School, told CNN.

CNN: Is the Olympics worth more than Google?