This paper introduces the present situation of Chinese online game industry, analyzes the key factors of online game industry, and probes into the new profit pattern of online game industry.
介绍了我国网络游戏产业的现状，分析了网络游戏产业的关键因素，对网络游戏产业盈利新模式进行了探讨。
On one hand, data from iResearch shows that in the next five years Chinese online game property scale is possibly up to 60 billion yuan. One the other hand, now an inflexion appears for the industry.
一方面是来自于艾瑞的数据称未来五年我国网游规模有可能达到600亿，而在另一方面，在网游出现拐点，市场同质化严重的情况下，后来者想在现有的红海中杀出一片天地，其困难极高。
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