But although they have the potential to be useful marketing tools, such networks can also be a source of damaging publicity, as British Airways (BA) and Virgin Atlantic have discovered to their cost.

也许，这些方式有可能成为有效的市场推广工具，但也有可能成为一种致命的宣传手段。 英国航空和维珍航空因此已经尝到苦果。

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Until they do, expect more moves of the sort taken this week by American Airlines, British Airways (BA) and its proposed merger partner, Iberia.

障碍消除以前，美国航空公司、英国航空公司及其潜在合并伙伴，西班牙航空公司在本周内会采取更多的举措推动整合。

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It connects the City of London to the rest of the world. It is the fortress that guards the lucrative transatlantic business of British Airways (BA).

它连接了伦敦和整个世界，同时也是英航的要塞，维护了英航利润丰厚的跨大西洋航线。

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British Airways (BA), for instance, has confirmed that it is talking with KLM about some sort of alliance with the Dutch carrier.

ECONOMIST: On a wing and a subsidy | The

Both British Airways (BA) and Air France, which operate the world's fleet of Concordes, have said their supersonic service will resume once the jets are authorised to fly.

CNN: Concorde could fly again soon

But although they have the potential to be useful marketing tools, such networks can also be a source of damaging publicity, as British Airways (BA) and Virgin Atlantic have discovered to their cost.

ECONOMIST: A tale of two airlines and their Facebook fiascos