Best buyispromotingitsGeekSquad, promisingshoppersbefore they buythatcomplicatedelectronicthingamajig that its employees willholdtheirhandsthrough the installationprocessandbeyond.
Under new Chief Executive Philip Schoonover, who hails from (where else?) BestBuy, Circuit City has shamelessly cloned Best Buy's Geek Squad--troubleshooting tech types who help customers with their oft-vexing new purchases.