But the Chinese, as talented as they are, have this problem: they really BELIEVED it was to be a journey of harmony and that the flame would spread the message.

但是那些聪明的中国人，他们的问题在于：他们真的相信这将是一场和谐的旅行，圣火将会传递他们的信息。

youdao

He believed the music was an easy and effective way to spread his message.

VOA: special.2009.10.14

The main reformist message, calling for more openness and democracy (although still within the clerical system), was spread by an explosion of free-speaking newspapers and magazines.

ECONOMIST: The collapsing of Iranian reform

They then spread the message that going to Japan was not dangerous, and as appealing a destination as ever.

FORBES: Japan Tourism Rides Out the Perfect Storm