Thus, the modern commercial advertisement plan is a system engineering, the unity in harmony through it of each subsystem, round a clear goal, make the advertising activity make the best result.

所以说，现代商业广告策划是一个系统工程，各个子系统经过它的协调与统一，围绕一个明确的目标，使广告活动取得最佳的效果。

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A successful advertisement plan can not merely attach importance to the form, it should pursue practice, and give consideration to the future.

一个成功的广告策划案不能只注重形式，应追求实用，着眼未来。

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But the government demonstrated how far it was from having such a plan to hand when last week it placed an advertisement in the international press, including The Economist, inviting proposals.

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