Ourconclusionshows that the leadingmotive for enterprisesthrough the proliferationofbrandshaveenteredanewmarketsegmentsandimprove the profitability of the business.
Mr Summers strongly denied one potential self-interested motive for a weaker dollar: to help the American stockmarket by improving the prospects of leading multinationals such as Intel, McDonald's, and Gillette, whose dollar profits from Europe have suffered from the weak euro.