[经] 广告
有关广告的定义, 马洪等人(1988)认为, 广告(advertising)是以广告主的名义, 通过宣传媒体向目标购买者传达商品或劳务的存在、特征和顾客所能得到的利益, 激起消费者的注意和兴趣所作的有...
广告学
广告学(Advertising):将广告以学术性的方法来教育和研究的学科。不少大学都有开设这个科目,紧密结合传播学和市场营销学。
广告业
... ①advertiser n. 登广告的人(可数) ②advertising n. 做广告;广告业(不可数): The man works in advertising. 这个人从事广告业。 ...
广告宣传
请教贵公司广告宣传(Advertising)的支款中,有一条月曜日至星期五晚上9点至夜间5点,工行,能供给1小时到账,可我请求的支款是满满24小时才答应,容许后还回答说2-3个工...
广告代理商 ; 经 广告公司 ; 广告社 ; 广告代理
交互式广告 ; 互动式广告 ; 交互广告
广告工作人员 ; 广告事情人员 ; 告白事恋人员 ; 广告
Advertising (or advertizing) is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support.In Latin, ad vertere means "to turn toward". The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various old media; including mass media such as newspaper, magazines, television advertisement, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.Commercial advertisers often seek to generate increased consumption of their products or services through "branding", which involves associating a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).Modern advertising was created with the innovative techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, which is often considered the founder of modern, Madison Avenue advertising.In 2010, spending on advertising was estimated at $143 billion in the United States and $467 billion worldwideInternationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.