李维·斯特劳斯

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Levi Strauss
李维·斯特劳斯（Levi Strauss）和服饰搭配技巧威格等牛仔服品牌公司眼下正经历牛仔布成本的大幅提升，这种提升将推高牛仔裤、夹克及其它服装的价格。

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李维·斯特劳斯对此事也同样不满意，他们说，自己应该有权控制自己产品的市场，按自己愿意卖的价钱销售。
Levi Strauss is equally upset. It says it has a right to control the marketing of its own product and set the prices it wants to set.
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1853年，为了在西海岸替哥哥在纽约的生意成立一间分店，24岁的李维·斯特劳斯来到了旧金山，出售干货、服装以及家具用品。
Levi Strauss came to San Francisco in 1853, at the age of twenty-four, to open a west coast branch of his brother 's New York business, selling dry goods, clothing, and household furnishings.
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李维·斯特劳斯，在1994年首先将大规模定制的思想用在其原版女士女仔裤上，他在电力为顾客良好尺寸，并将这些尺寸通过电脑发送到制造工厂。
Levi Strauss, which pioneered the idea in 1994 with its Original Spin jeans for women, measured customers in its stores and sent their details electronically to its factory.

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