Integrated Marketing
整合行销(integrated marketing):整合行销有两个前提,其一是采行许多不同的行销活动,以建立、沟通和传递价值;其二则是应设法协调所有的行销活动,以发挥最大...
Integrated Marketing Communications
... 整合行销(Integrated Marketing Communications) 资料库行销(Database Marketing) 网路行销(Internet Marketing) ...
Integratde Markcting
...与广告媒体的贡献度已越来越差,商界人士开始寻求一些更有效的方式与媒体为自己的商品打开销路,整合行销(Integratde Markcting,IM)应运而生,并逐渐在全球范围内得到运用,效果显著。
IMC ; integrated marketing communication ; Marketing Communications
Euro RSCG Worldwide
Field Force Integrated Marketing Group ; Field Force Integringestedd Marketing Group