We're not going to establish a new range and call if 'My Girly Game range' or whatever these other companies are doing, it's so me-too and boring.

Whilst the stereotypical view of gamers is teenage boys, the emergence of the Wii onto the market has created a plethora of girl gamers and younger (6+) gamers.

The aim of Love Plus is to court and build a relationship with one of three cartoon-style women, but virtual romance was not enough for this particular player, identified only by his username Sal9000.