确定
... 筛选(Screening) 确定(Target Marketing) 定位(Positioning) ...
目标市场
... case study案例分析 target marketing目标市场 bases for segmenting industrial markets细分工业品市场的基础 ...
A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.