[社科] 公共关系
通过一个学期的学习是我明白公共关系公共关系(Public Relations)指企业为搞好与公众的关系而采用的策略和技术。
公共关系学
公共关系学在商业活动中的实战性_信息技术 关键词 公共关系学;商业活动;实战性 [gap=472]Key words public relations; business activity; in practice
公关
公关(Public Relations)是什么? 我是半只脚踩在公关行业的人,作为乙方公关公司的总监,临近年终持续一个月通宵只为改出可以在客户那里通过的年度提案、...
公共关系传媒
... Mass communication 公共传媒 Public relations 公共关系传媒 Advertising 告白 ...
公关部 ; 公共关系 ; 外联部 ; 公共关系部
会务经理 ; 公共关系经理 ; 公关经理 ; 公关
公关 ; 会务主管 ; 公关主管 ; 公共关系主管
公共关系;公共关系活动或方法
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or of political decisions. Public relations professionals typically work for PR firms, businesses and companies, government, government agencies, and public officials as PIOs, and nongovernmental organizations and nonprofit organizations.Public relations specialists establish and maintain relationships with an organization's target audience, the media, and other[citation needed] opinion leaders. Common activities include designing communications campaigns, writing news releases and other content for news and feature articles, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as organization's spokesperson by speaking in public and public officials, preparing clients for press conferences, media interviews, and speeches, writing website and social media content, and facilitating internal/employee communication. Success in the field of public relations requires a deep understanding of the interests and concerns of each of the client's many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.