人员推销
人员推销(personal selling)是指为达成销售而与一位或更多的潜在顾客进行的口头沟通。零售商利用人员推销的程度取决于希望传递和形象、所售产品的类型、自我...
人员销售
第一节前言人员销售(personal selling)是行销沟通组合中的重要元素之一,它的特点是卖方与买方可以面对面互动沟通,以满足买方需要。
个人销售
促销 (Promotion) 个人销售(Personal Selling)。 促销(Sales Promotions):包括针对消费者的促销(如购物券,退货承诺,试用品,有奖销售,竞赛,抽奖,返券等)和针对分销渠...
人员促销
(3)人员促销通过人员传送商品信息,引导顾客实现购买行为的营销活动称为人员促销(Personal Selling);(4)非人员促销通过载体传送商品信息,引导顾客购买的活动称为非人员促销。
A sale is the exchange of a commodity for money or service in return for money or the action of selling something.The seller or the provider of the goods or services completes a sale in response to an acquisition, an appropriation or a request. There is a a passing of title (property or ownership) of the item, and the settlement of a price. A seller agrees upon a price which he willingly gives ownership of the item. The seller, not the purchaser generally executes the sale and it is completed prior to the obligation of payment.