免费礼品
其次,熊彼特增长理论假定知识是一种免费礼品(free gift),知 识的溢出效应是没有成本的。
Freebie marketing, also known as the razor and blades business model, is a business model wherein one item is sold at a low price (or given away for free) in order to increase sales of a complementary good, such as supplies. For example, inkjet printers require ink cartridges, "Swiffers" require cleaning fluid, mobile phones require service contracts, and game consoles require accessories and software. It is distinct from loss leader marketing and free sample marketing, which do not depend on complementarity of products or services.Although the concept and its proverbial example "Give 'em the razor; sell 'em the blades" are widely credited to King Camp Gillette, the inventor of the disposable safety razor and founder of Gillette Safety Razor Company, Gillette did not originate this model.