Although the editor with an international publication making good money, 27-year-old Laura Zhou also chooses to be a Daifanzu so that she can enjoy her own food in the office.

A national survey led by China Youth Daily earlier this month showed that over 70 percent of the 2, 284 questioned were aware of Daifanzu and 18 percent admitted to being one.

In office building clustered area, about 90% or more whilte collars eat take-outs for lunch, 80% of them buy lunch boxes, 10% bring their own, and, all having major course -- rice.