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Chapter five, the theory basis of the residual equity theory.
第五章,剩余权益理论及其基础。
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The brand equity is the forefront theory of brand research.
品牌资产是品牌研究的前沿理论。
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The brand equity is the forefront theory of brand research.
品牌资产是品牌研究的前沿理论。
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