The societal marketing concept calls upon marketers to balance three considerations in setting their marketing policies:company profits, consumer wants, and society's interest.
社会营销观念要求营销者在确定营销策略时，要考虑企业利润、消费需求和社会利益三者平衡。
The societal marketing concept calls upon marketers to balance three considerations in setting their marketing policies:company profits, consumer wants, and society's interest.
社会营销观念要求营销者在确定营销策略时，要考虑企业利润、消费需求和社会利益三者平衡。
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