The essence of security service marketing is relationship marketing (RM).
证券服务营销的实质和主流是关系营销。
In this article, we dwell on changing process of marketing tendency, which according to the evolution process, namely from product tendency, service tendency, relationship tendency to demand tendency.
并通过实证分析，发现企业营销倾向在经历了产品导向、服务导向与关系导向的演变之后，需求导向的重要性不断提升。
CRM is the nature of the WWW through the channels in the marketing, sales, service and support customers with four to establish a good relationship so as to enhance the corporate earnings.
CRM的本质在于通过WWW的渠道，在营销、销售、服务和支持四个方面与客户建立良好的关系，从而提高企业收益。
Relationship marketing requires maintaining the long-term customer relation, emphasizing customer value, customer service and commitment to the expectation of customer satisfaction.
关系营销要求企业着眼于客户长期关系的保持，强调重视客户价值、重视客户服务和对满足客户预期做出高度承诺。
CRM is a new management theory, aiming at developing the relationship between customer and enterprise. IT is implemented in marketing, service, sales and IT.
客户关系管理旨在改善企业与客户之间的关系，应用在企业市场营销、技术支持等与客户相关的领域。
E-commerce has helped service enterprises expand marketing scope and promote customer relationship management.
电子商务促进了服务企业的营销范围扩大，促进了企业的客户关系管理。
The banking industry as a typical service industry, the implementation of relationship marketing is the natural conditions and internal demand.
银行业作为典型的服务行业，实施关系营销有着天然的条件和内在的需求。
The banking industry as a typical service industry, the implementation of relationship marketing is the natural conditions and internal demand.
银行业作为典型的服务行业，实施关系营销有着天然的条件和内在的需求。
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