Kudos to Unthink for taking a unique approach to marketing an alternative, however dubious I am of their success.
FORBES: Can Social Media Startup Unthink Unseat Facebook?
Can anti-Facebook marketing help new social networking site, Unthink, siphon off Facebook customers?
Unthink is marketing their social experience as the anti-Facebook option (see video below).
Can the impulse to be part of something new and sort of exciting really incentivize enough people to abandon Facebook and migrate to Unthink?
Part of this, of course, is simply Unthink tapping into the very same energy that made Facebook what it is in the first place: the cool factor.
Unthink is betting its future on anti-Facebook sentiment.
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