On a similar note, in this era of non-conspicuous consumption, when Target and Wal-Mart have become brand badges for those who can afford Saks and Neiman-Marcus, companies that represent prestige brands are going to have to work extra hard to make sure that the entire experience of the brand is worth its weighty title and price tag.

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They had a reputation as a team more suited to knockout competitions but the Spaniard believes this season's title challenge has changed that tag.

BBC: Man Utd money the key - Benitez

In fighting the assembly elections, Plaid added the tag "The Party of Wales" to its usual Welsh title, and stressed it should no longer be seen as the party of Welsh speakers.

BBC: Plaid makes breakthrough

Add an eye-watering price tag, and accessorise with photogenic sales staff - so photogenic their job title is "model" - and you have the look of the much talked about American clothes store Abercrombie and Fitch.

BBC: What is the Abercrombie look?

Seemingly dead-set on matching the LG E960 "Mako" Nexus G for the title of worst-kept secret, we've received this photo of a tag for the new unit at a Sam's Club (with a placeholder price).

ENGADGET: 32GB Nexus 7 tablets appear at retail with $249 price tag, October 29th street date