For example, since 1998, Genevieve Bell, the Director of Interaction and Experience Research at Intel Labs, has led a team of fellow anthropologists to improve the design and functionality of smartphones and home management systems.

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There is, of course, still a good deal of work to be done to engage all the stakeholders from central government to the rural villages, to design robust biodiversity management systems, and to build the capacities and commitments to ensure that these systems are implemented.

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This strategy was simple in conception but heartbreakingly difficult in execution, being based on flawed assumptions, an irreconcilable gap between strategic design and execution, and a comprehensive failure of management information systems.

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