Rather than enter your membership numbers manually, a traveller can authorise Superfly to scan his or her Gmail inbox for messages that contain frequent flyer information.
"The biggest concern was the potential impact on the Park, but Superfly did an outstanding job cleaning up afterwards, " said alliance spokesman Paul Nelson.
After all, it would be impractical to join all of those programmes and enter the membership numbers into Superfly merely to see which one would be the best to invest time and money in.