Tracey, whose company has done almost 8, 000 wraps, says the treatments also help with stretch marks, wrinkles and lines.

CNN: Think before you get all wrapped up

To see the beauty in my body, instead of the rolls and the stretch marks and hills where I wanted valleys.

FORBES: Cream Puffs, Gum And Fried Chicken: Confessions Of A Self-Saboteur

Since every pregnancy brings physical changes -- your breasts swell, your joints ache, your skin may develop blotches or stretch marks -- the symptoms of cancer can easily be overlooked.

CNN: Pregnant with cancer

"It's a gift that can really last and evolve as the baby grows, " said Ms. Restoin Roitfeld, whose website, Romy and the Bunnies, features interviews with other chic mothers as well as tips on how to avoid stretch marks and tame post-pregnancy hair.

WSJ: A Guide to the Best Baby Gifts

The authors suggest that this may be because that stretch of decades marks the point when dictionary makers approve or disapprove new candidates for inclusion.

WSJ: Culturomics Looks at the Birth and Death of Words