• Meanwhile, applesauce in squeezable packaging is now 15% of the applesauce category and driving most of its growth.

    FORBES: How To Build A $100 Million Business In Two Years

  • Or I take a fruit juice and give it to you in a wonderful squeezable form, which is Tropolis.

    NEWYORKER: Snacks for a Fat Planet

  • Fewer than six months after he first saw the squeezable fruit in Europe, Robbins was well on his way to cracking the U.S. market.

    FORBES: Magazine Article

  • Its squeezable applesauce, called GoGo Squeez, sells for 99 cents. (Mott's apparently has no plans to sell applesauce in squeezable pouches.) In April, Robbins will launch three new Smashies flavors, an apple variation and two other kinds of pureed fruit.

    FORBES: All-Consuming

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