After one visit to Afghanistan, the German media said had he turned up at an evening social function still wearing his military fatigues from the day's visit to the troops.

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It is a function of social class and occupation as to why a man's capacity to stand and deliver, as it were, is reduced as youthful Romeos are dragged by Time's relentless claws of age into the abyss of the yawning grave.

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"That might also be a function of the fact that these people are engaging more in social media, " said Mark Truss, JWT's director of brand intelligence.

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